XPLOR: Data – The Key to a Winning Strategy (X6)

Type: Seminar
Date: 09/12/11 10:00 AM CT - 09/12/11 10:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C9C5

Date: Monday, September 12
10:00 am - 10:50 am

Speaker: Carrie Murphy, M-EDP

Description:
The world has changed for print companies due in large part to the global economy, green initiatives, the role of the internet, as well as regulatory requirements. As a result, the world has become a frustrating place for customers, specifically concerning matters of the internet. Now, customers have to integrate and prioritize websites, often opting out of emails and ending brand relationships due to irrelevance.

The solution is to put customers back in control by giving them more relevant and precise data. By using InfoPrint’s integrated marketing strategy, known as Precision Marketing, fewer yet more meaningful, targeting messages and promotion are sent to loyal customers. This solution uses data to get the right message, to the right person, at the right time, in the right channel, customer control is restored.

Overall, this session will address the different ways to define a campaign strategy and the various ways to tweak and re-test customer responses for future success. In addition, the session will analyze and review the diverse data options available to customers.

Room N426c

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

Carrie Murphy, M-EDP, Market Development Manager
InfoPrint Solutions Company

Carrie Murphy was with DST for nearly 17 years prior to joining InfoPrint Solutions. There she crafted InfoPrint's TransPromo Services offering, now providing deep dive analytics as a part of their Precision Marketing practice. Carrie has been instrumental in delivering some of the most highly publicized and successful TransPromo case studies in our industry to date. Carrie is an active member of Xplor, the current President of the Northeast Region and received her Master-EDP designation this year!

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