Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing
Speaker: Frank Kanonik
Today, a project can be totally offset, totally digital—or for many projects the best (and most profitable) answer is a combination of both technologies. This is the case with offset printed projects that have variable data covers, or inserts added to take advantage of the unique strengths of each printing technology. Often a project will use both technologies, which that can lead to color, paper and finishing matching requirements. Learn how to determine the best printing process, or processes, to use that will make you a hero to your customers.
You Will Learn:
- How to determine the best technology based on cost, quality or speed
- How to justify the choice to your customer
- How to design for both technologies
- How to achieve the best color match between technologies
- What are the quality and paper considerations
- Ink and toner issues
Who Should Attend:
Sales, Marketing, and Production Management, especially for firms producing direct mail, and Buyers of Print
Digital Media, Digital Presses, Executive, Management, Print Buying, Production
Frank Kanonik, President
DigitalPrintInfo,LLC is a consulting company that is involved in helping the graphic communications industry profit by increasing sales revenues and decreasing production expenses. Frank Kanonik, principal, consults, develops and delivers educational courses, and implements sales and production solutions for printing companies as well as in-plant operations nationwide.
Frank is a member of the consulting staff of the Printing Industries of America (PIA) as a non-resident consultant and trainer. Frank is a principal author of the PIA Digital Production Excellence Accreditation program.
Previously, Frank was National Program Manager of the Marketing Partnership Program from the Xerox Corporation. While at Xerox, Frank developed and delivered training classes internationally to Graphic Arts companies on how to sell, market and employ their digital printing offerings more effectively.
Frank joined Xerox after a 23 year tenure with the Graphic Arts Technical Foundation (GATF) where he was the Associate Director of Training with responsibilities of delivering a wide range of training classes pertaining to the graphic arts industry. .
Frank can be reached at 412-901-9654
108 Lincoln Road
Jefferson Hills, PA 15025