The Newcomer's Guide to Mailing (Seminar Session) (R20)

Type: Seminar
Date: 09/12/11 10:30 AM CT - 09/12/11 12:00 PM CT
Location: Chicago, IL United States
Web site:

Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing


Speaker: Jim Workman


For the average commercial printer, mailing services are an attractive potential revenue source. CAUTION: offering mailing services demands new knowledge and skills to avoid profit-draining and painful lessons. This session will get you started with the basics of USPS requirements, mailing practices, mail piece design, software and equipment, and current industry trends. If your company currently offers mailing services, or has plans to, avoid the unnecessary pitfalls by ensuring that your key staff has mastered the fundamentals of mailing. 

Room S405ab

You Will Learn:

  • Common mailing mistakes
  • Choices in hardware and software
  • Spotting mail design problems
  • Transitioning to the Intelligent Mail barcode (IMb)
  • Effectively working with USPS
  • Options for postage discounts
  • Resources for continuing your mailing education

Who Should Attend:
Operations and Production Managers, Customer Service Reps, Mailing Personnel and Supervisors, Mailing Customers

Business Categories:
Entrepreneurship, Mailing and Fulfillment, Management, Sales and Marketing, Transactional, Trends and Opportunities

Jim Workman, Assistant Vice President, Center for Technology and Research
Printing Industries of America

Jim Workman is the assistant vice president of the Center for Technology and Research at Printing Industries of America. Printing Industries of America is the world’s largest graphic arts trade association, serving the interests of more than 10,000 member companies. In his current role he is responsible for the organization’s InterTech Technology Awards, Continuous Improvement Conference, mailing resources, as well as supporting a myriad of other research and technology products and services provided to printing and converting companies. Over his lengthy career at Printing Industries of America, he has also had leadership positions in market research and training and education.