XPLOR: Communication Requirements in a Multi-Channel World (X7)

Type: Seminar
Date: 09/12/11 11:00 AM CT - 09/12/11 11:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C9C6

Speaker: P.C. (Pat) McGrew, M-EDP, CMP

We all think we know what multi-channel communication is, but are we selling the opportunities short? Every communication opportunity should be evaluated in terms of a primary channel and a number of sub-channels to ensure every possible customer touch point.

In this presentation, we will look at:
* The available channels and identify when each makes sense as part of a communication strategy.
* What differentiates the channels.

Room N426a

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

P.C. (Pat) McGrew, M-EDP, CMP

P.C. (Pat) McGrew, M-EDP, CMP, Owner & Evangelist
McGrewGroup & Mc2Books

Pat has her M-EDP and CMP and is working on Social Media Certification. Pat is making the world safe for customer communication in all channels and media.