XPLOR: Communication Requirements in a Multi-Channel World (X7)
We all think we know what multi-channel communication is, but are we selling the opportunities short? Every communication opportunity should be evaluated in terms of a primary channel and a number of sub-channels to ensure every possible customer touch...
Speaker: P.C. (Pat) McGrew, M-EDP, CMP
Description:
We all think we know what multi-channel communication is, but are we selling the opportunities short? Every communication opportunity should be evaluated in terms of a primary channel and a number of sub-channels to ensure every possible customer touch point.
In this presentation, we will look at:
* The available channels and identify when each makes sense as part of a communication strategy.
* What differentiates the channels.
Room N426a
Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.
Business Category:
XPLOR Conference Sessions
P.C. (Pat) McGrew, M-EDP, CMP, Owner & Evangelist
McGrewGroup & Mc2Books
Pat has her M-EDP and CMP and is working on Social Media Certification. Pat is making the world safe for customer communication in all channels and media.
