Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing
Speaker: Frank Romano
It is not your father’s (or mother’s) printing industry anymore. The printed product mix has changed. But printing companies can still make money if they understand the realities of the new world of print. This intensive session will delve into the ten areas where printers can and will make money. The material presented is specific and actionable. The handout alone is worth the price of admission. This seminar includes a buffet lunch at no additional cost.
You Will Learn About Opportunities In:
- Signage and display
- Short-run printing and finishing
- Target marketing
- Digital marketing services
- Labels & packaging
- Industrial and specialty printing
- Ad specialties
- Other services
Who Should Attend:
Anyone who intends to be in the printing business
Digital Media, Entrepreneurship, Executive, Graphic Applications, Interactive Media, Mailing and Fulfillment, Management, Packaging, Print Buying, Trends and Opportunities
Frank Romano, Professor Emeritus
Frank Romano has spent 50 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia.
He is the author of over 45 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field. His books on QuarkXPress, Adobe InDesign, and PDF workflow were among the first in their fields. He has authored most of the books on digital printing.
The founder of eight publications, he's served as publisher or editor for TypeWorld/Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals.
Romano lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He is one of the industry's foremost keynote speakers.
He has consulted for major corporations, publishers, government, and other users of digital printing and publishing technology. He wrote the first report on on-demand digital printing in 1980 and ran the first conference on the subject in 1985.
He has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He has partnered with InfoTrends on strategic information for the printing industry. He continues to teach courses at RIT and other universities and works with students on unique research projects.