Sales Rep Savvy: Training Your Team to Sell Digital & VDP (Seminar Session) (R21)

Type: Seminar
Date: 09/12/11 2:00 PM CT - 09/12/11 3:30 PM CT
Location: Chicago, IL United States
Web site:

Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing

Speakers: Bill Farquharson, Kelly Mallozzi


Did you know your sales reps HATE selling digital and VDP? Do you want to know why? Better yet, do you want to know how to get them to change their minds and embrace the opportunities that digital and VDP offer? This session answers these questions and more—with a plan for educating, training, motivating and compensating your sales force. Led by two former digital/VDP sales reps, this session isn't about theory and what should work—it’s about real life experience and what DOES work. It's about shortening the selling cycle and taking the path of least resistance (that currently impedes the process), including one option that eliminates the sales force altogether!

Room S404b 

You Will Learn:

  • Why salespeople hate selling digital and VDP
  • The single most important factor in changing that fact
  • How to create a successful plan for increasing digital/VDP sales
  • How to not only get the reps to embrace digital/VDP, but to LOVE it!
  • The easiest way to generate quick digital/VDP sales
  • How top digital/VDP producers sell

Who Should Attend:
Top management (President, CEO), Sales Managers, Printing Sales People, Equipment vendors and their salespeople!

Business Categories:
Cloud Computing, Entrepreneurship, Executive, Management, Sales and Marketing

Bill Farquharson

Bill Farquharson, President
Aspire For, Inc.

About Bill Farquharson
Bill Farquharson has a long history of driving sales momentum through his various training programs and initiatives. Every Monday, over 75,000 people from all over the world receive Bill’s free video sales tip, which ranges in subjects such as time management to overcoming objections to beating voice mail. Bill is unapologetically Old School in his thinking and coaching but New Age in his approach and high energy communication style. As a columnist and blogger for Printing Impressions magazine, Bill shares wit and wisdom from the experienced mind of a 30 year print sales veteran. Bill can be reached at or by calling 781-934-7036.

About Aspire For, Inc.
Aspire For, Inc. is in the business of teaching sales people and selling owners how to overcome sales challenges in the print, digital print, and VDP markets. We ask our customers, “Why aren’t you selling more?” and then help them to eliminate each answer and knock down each obstacle. Each of Aspire For’s innovative training programs combines call quality with accountability, holding program participants to their sales activity commitments. The net result is more and better appointments, a loyal customer base, and improved profitability. Regardless of economic conditions, the fundamentals of selling never change. Aspire For drives sales momentum in any market for any printing company. Bill Sales Challenge program ( is helping participants to drive their sales momentum.

Kelly Mallozzi, Consultant and Blogger
Printing Impressions