Rockin' ROI: The 'Magic' of Cross-Media Marketing (Seminar Session) (R23)

Type: Seminar
Date: 09/12/11 2:00 PM CT - 09/12/11 3:30 PM CT
Location: Chicago, IL United States
Web site:

Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing


Speaker: John Leininger


So they keep telling you to become a ‘Marketing Service Provider.’ Where do you start? While marketing textbooks talk about touching the customer 7 times—this session explains, with the statistical support, why. Here you will learn strategies to mix the messages using cross-media, and how to track and evaluate the most effective options. The most critical element of marketing success is strategic planning. Come discover how “multiple touch marketing” can bring tremendous opportunity to your company.

Room S405a

You Will Learn:

  • Creating a strategic plan the helps to select the right cross media mix
  • How you track and statistically validate results to demonstrate ROI to the customer
  • How to market a marketing message to the customer
  • How to sell the marketing message—creating your own rock solid case studies

Who Should Attend:
This session is designed for Sales and Marketing Personnel, digital print, IT support, and for the Company Owners looking for answers on how to become a marketing service provider

Business Categories:
Design/Creative, Digital Media, Entrepreneurship, Executive, Interactive Media, Mailing and Fulfillment, Management, Non-print Digital Imaging, Sales and Marketing, Social Networking, Trends and Opportunities

John Leininger, Professor of Graphic Communications
Clemson University

John Leininger has been a Professor in the Department of Graphic Communications at Clemson University for 25 years. He has taught courses in flexography, lithography, digital printing, inks and substrates as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout. For the past six years John has been focusing on digital print, database management, marketing services and MIS/JDF. Like his teaching, John’s training and presentation strategy reflects the Clemson Department of Graphic Communication’s Mission Statement: To develop dedicated, practical problem solving people for the printing, publishing, imaging, packaging and allied industries.