XPLOR: Repurposing Legacy Applications for Multi-Channel Communications (X10)

Type: Seminar
Date: 09/13/11 9:00 AM CT - 09/13/11 9:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C9C1

Speaker: Jeff DeVoyd

While tools and applications for repurposing legacy content from spooled print files have long benefited users with time and cost savings when the original composition tools and content no longer exists, for the most part, the resulting application and output was print-based. As multi-channel communications (messaging that is delivered via two or more media channels, including print, e-mail, Web, Purls or via mobile phone) grow in adoption, what technology, tools and applications are needed to take advantage of content, layout and design in a legacy environment?

We will explore multi-channel communications as well as technology needed to exploit the trend when faced with legacy applications.

Room N426a

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

Jeff DeVoyd, Vice President, Technology & Product Marketing
GMC Software Technology

Jeff is a 15-year veteran of GMC Software Technology and a frequent speaker at Gartner Summit, Xplor, On Demand/AIIM, PODi and Graphics of Americas.