XPLOR: Creating and Measuring an Integrated Marketing Plan (X13)

Type: Seminar
Date: 09/13/11 10:50 AM CT - 09/13/11 10:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C9CC

Speaker: Elizabeth Gooding

Beyond individual campaigns, what tools and strategies are companies actually using to leverage their marketing dollars effectively across channels? This session will focus on channels which can be personalized such as direct mail, transaction mail, email, web marketing, and social media and will consider the impact that these channels have when managed in concert rather than separately. Attendees will benefit from a wide range of supporting research as well as a discussion of the gaps and opportunities that exist today in cross-media marketing.

Room N426a

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

Elizabeth Gooding, President & CEO
Gooding Communications Group

Elizabeth Gooding is a pioneer and visionary in the area of relevant, personalized communications that drive positive business results. She conducts research on trends, technology and opportunities related to the marketing services value chain. Elizabeth helps companies to improve their communications capabilities through a rare blend of strategic and hands on skills as well as an irrepressible sense of humor. In addition to leading Gooding Communications Group, Elizabeth is the managing editor of PrintCEO.com one of the WhatTheyThink group of blogs.

Previously, Elizabeth founded Art Plus Technology, the premier provider of design and communications strategy to the financial, insurance, and healthcare industries. Elizabeth has served as the managing editor for E.bill Magazine and TheDigitalNirvana and is a frequent speaker at industry association events such as the Investment Company Institute, Insured Retirement Institute, Print Industry Association and Xplor as well as public events such as the Gilbane Conference, Graph Expo and On Demand.