XPLOR: What Makes a Successful Multi-Channel Campaign? The Good, the Bad and the Ugly (X15)

Type: Seminar
Date: 09/13/11 10:00 AM CT - 09/13/11 10:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C8C4

Speaker: Scott Baker

Multi-channel communication is nothing new but the technology available is constantly changing from PURLs to QR Codes and Augmented Reality. What makes a successful multi-channel marketing campaign and what doesn't? Is it the medium, the message or a combination of the two?

Room N426c

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

Scott Baker, Vice President of Worldwide Channels
GMC Software Technology

Scott has spent over 20 years in business development, strategic alliance and partner management within the enterprise output management, ECM and business intelligence software markets. He is responsible for developing and managing GMC Software's global partnerships and strategic alliances. Scott has presented at numerous industry events, including Gartner Summit, Xplor, On Demand/AIIM, PODi and Graphics of Americas.