Date: 09/12/11 12:30 PM CT - 09/12/11 1:30 PM CT
Location: Chicago, IL United States
Have you ever received a letter addressed to "Current Resident"? Or to your name, misspelled? Or backwards? What did you do with that piece of mail? Pitney Bowes will share case studies, insights, tools, and discuss how personalization can help drive the return on investment for your communications. Learn how to drive the growth of your business by exploiting technology to ensure every communication - both physical and digital - is relevant and timely. These two criteria have dramatic impact on the effectiveness of campaigns. Increasing your results can be much easier than you think.