Webinar: The Essentials of Selling the Value of Web 2 Print

Type: Seminar
Date: 11/16/11 2:00 PM CT - 11/16/11 3:00 PM CT
Web site: http://bit.ly/nc5Tkb

Presented by Joe Rickard, President of Intellective Solutions LLC

The essential sales building blocks to capture the new growth in Web services

For many salespeople, the transition to web-enabled print services has been challenging. Because of the pervasive use of the Web, printing salespeople must adapt to new realities. Providing selling demos to customers has not been the traditional job of a printing salesperson...but it is now. Salespeople can gain an advantage for themselves and their companies by thoroughly knowing their W2P system and then be able to comfortably link the benefits of their system to their customer's business and workflows.

Joe Rickard will share ideas and best practices on how to develop and fine tune your selling practices to sell W2P programs and services.

What He Will Share

  • What is the opportunity for Printing Salespeople and print providers
  • Why customers need and want W2P solutions
  • How to position W2P with a customerWhat skills and behaviors are required to deliver an effective selling demo
  • How to sell the value to key stakeholders
  • What are the common objections

 

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