How Brands are Connecting with Their Audience

Type: Seminar
Date: 09/12/11 11:30 AM CT - 09/12/11 12:30 PM CT
Location: Chicago, IL United States
Web site: http://www.graphexpo.com/Attending/MarketingCreativeServicesProfessionals/TheMarketersLounge.aspx

Speaker: Toni Schottenhammer, Market Development and Creative Services Segment Manager, Xerox

Come discover the ‘secret’ to how brands are engaging a more strategic approach to connect with their targeted audience using multiple communication channels.  Toni will share how the NY Mets baseball team and Volkswagen have cut through the clutter using a more relevant approach to get more action and RESULTS.

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