Marketing Strategy Behind the USPS's "If It Fits it Ships" Campaign

Type: Seminar
Date: 09/12/11 3:30 PM CT - 09/12/11 4:30 PM CT
Location: Chicago, IL United States
Web site:

Speakers: Paul Serilla, Manager, Solutions Planning, Campbell Ewald, and David Mastervich, Manager Catalogs, Periodicals & Saturation Mail, U.S. Postal Service

The U.S. Postal Service with its agency, Campbell Ewald, will reveal the national, multi-media strategy behind its Priority Mail® campaign, "If it Fits it Ships." Our presenters will detail the research it took to devise the optimum approach, tag lines and different media uses that made the integrated campaign such a success.