The Power of Print in a Successful Multi Media Campaign
Type: Seminar
Date: 09/13/2011 - 09/13/2011
Location:
Chicago, IL United States
Web site: http://www.graphexpo.com/Attending/MarketingCreativeServicesProfessionals/TheMarketersLounge.aspx
Summary:
Speaker: James Mikol, Executive Vice President, Director of the Solution Group, Leo Burnett Worldwide
As an expert at Leo Burnett Worldwide responsible for effectively linking client needs with production realities, Jim will examine the overall impact of an integrated marketing approach in which print plays a key role. To illustrate this point, he will focus on several client case studies from around the globe.
