Integrated Marketing is Printeractive

Type: Seminar
Date: 09/13/11 3:30 PM CT - 09/13/11 4:30 PM CT
Location: Chicago, IL United States
Web site: http://www.graphexpo.com/Attending/MarketingCreativeServicesProfessionals/TheMarketersLounge.aspx

Speaker: Richard Mazur, Director, Commercial Segment Marketing, Americas Region, Eastman Kodak

Rick will address how marketers are leveraging “The Power of 1:1 Marketing” to increase their return on investment, acquire new customers and retain the ones they have—all to translate better relationships into better results. Rick will present a multi-channel case study’s “hidden discoveries” that were revealed from data analytics from The Citadel’s athletic scholarship fundraising.

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