Date: 10/26/11 8:30 AM CT - 10/26/11 4:30 PM CT
Location: Newton, MA United States
Web site: http://www.pine.org/print_delivers.html
This nationwide event for marketing and media specifiers, is coming to New England to share the latest trends in print media effectiveness. Plan to join the discussion and and hear how print continues to be a critical part of today’s marketing mix.
- Explore the role of print in a mixed media campaign — how print amplifies and integrates digital media for the best effect
- Learn how all print positively impacts ROI
- Learn the facts about the sustainability of print from pulp to product
- Learn how print integrates with new media—QR, mobile, SMS
Scoring High ROI
David Mastervich, US Postal Service
Get the inspiring facts on the effectiveness of print through case studies showcasing cross-media campaigns with ROI data of 19-3000% from Dell, Wild Dunes, Feld Entertainment, and other world-class companies.
How Brands are Connecting with Their Audience
Toni Schottenhammer, Xerox
Learn how brands are using a more strategic approach to connect with their targeted audience using multiple communication channels. Toni will share how Miami University and Volkswagen are cutting through the clutter using a more relevant approach to get action and results.
Integrating Print in a Multi-Channel World
John Foley, Jr., Grow Socially/interlinkONE
What role does print play in today's marketing landscape? John will demonstrate ways that companies can effectively integrate print with channels such as social media, mobile, and the web. He will provide practical applications and case studies on how marketers can effectively leverage new technologies to improve the effectiveness of their printed materials.
Creatively Elevating your Brand
Marty Moran, Heidelberg
Marty will demonstrate through actual printed pieces how print can elevate a brand through the creative use of color, foil stamping, embossing, and other innovative techniques. He will also explore how print providers are expanding and integrating their current and new capabilities to become marketing service providers.
Maximizing the Sustainability and Marketability of Your Print Project
Molly Foshay, Sappi Fine Paper
Molly will focus on the environmental impact of putting ink on paper as well as present ways to reduce your environmental footprint by knowing what to look for in a paper supplier. She will also discuss Sappi's integrated strategy behind the "Off Register" series and the success of the campaign.