Leveraging Social Media to Drive Business

Type: Seminar
Date: 11/28/12 12:00 PM CT - 11/28/12 1:00 PM CT
Web site: http://events.riceresources.com/busdev/save_the_date.html

This session is designed to provide a good baseline for print and marketing services providers who want to explore how best to incorporate social media into their own marketing efforts, as well as how they can offer social media services to clients. You will hear about specific success stories and ideas related to how social media can be monetized, packaged, or otherwise used for business purposes. Find out how to incorporate social media in your marketing mix, evaluate what has worked for other print and cross-media service providers and discuss how your peers are effectively deploying social media.