Navigating New Color Measurement Standards and Optical Brighteners

Type: Training
Date: 05/24/12 12:00 PM CT - 05/24/12 1:00 PM CT
Location: United States
Web site:

You are invited to a FREE Webinar to learn more about the latest ISO color measurement standards and how to deal with optical brighteners. Most modern printing and proofing papers contain Optical Brightening Agents [OBA]. These agents are added to enhance the brightness of the paper and improve the appearance of the printed product. This creates challenges for successfully color managed output, so new standards have been defined to help manage and communicate color for papers containing these brightening agents.

Topics covered

  • New M0, M1, M2 and M3 measurement condition standards and what they mean
  • Advances with new X-Rite Spectrophotometers
  • X-Rite Graphic Arts (XRGA) Standard

Register for the webinar and we’ll send you the whitepaper:
“The M Factor – What Does it Mean?”