L2 - Color Matching Magic—for Online and Offline Media (Mac Lab)

Type: Seminar
Date: 10/07/12 8:30 AM CT - 10/07/12 11:30 AM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CFC7

Fee: $250 (or counts as 2 sessions towards a value package)

Date: Sunday, October 7
8:30 am - 11:30 am

Speaker: Lloyd Carr


You can create colors that will appear similar in online, mobile, digital tablets and print media using any professional software (such as InDesign, Illustrator, Photoshop, Flash, Dreamweaver). In this informative step-by-step session, you will become more knowledgeable and confident in understanding WHY target colors can be created and HOW you can design similar colors for all media. Plus you will learn ‘how to:’ effectively communicate with all media output, evaluate media output, get a final approval with confidence—and, as your session handout, receive the booklet: “How to Use Photoshop's Color Picker to Create Similar Colors for All Media.”

You Will Learn:

  • Nine color models you need to know about
  • How to quickly identify color-related problems
  • Proper viewing conditions for color evaluation
  • How various software applications can be used to create clean and predictable colors in online and offline media
  • How to manage RGB, html-compliant hexadecimal, CMYK process and spot colors to match within realistic expectations
  • How light, colorants, monitors, substrates, output technologies and the interaction of factors can help predict realistic results for displaying color in various media
  • How to compare common attributes and contrasting color factors in various media technologies
  • About output profiles and color conversions to match targets

Who Should Attend:
Designers, Art Directors, Creatives, Production Professionals and Educators

Business Categories:
Color Management, Communication, Computer Labs, Design/Creative, Digital Media, Graphic Applications, Lean Management and Manufacturing, Non-print Digital Imaging, Pre-Media, Production, Proofing