R7 - Re-Branding Wizardry for the CRD and In-Plant Print Centers
In-Plant’s for years have been viewed by their parent organizations in a very questionable light; most of the time these undeserved reputations are unwarranted.
Type: Seminar
Date: 10/07/2012 - 10/07/2012
Location:
Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CEC5
Summary:
Fee: $125 (or counts as 1 session towards a value package)
Date: Sunday, October 7
2:00 pm - 3:30 pm
Speaker: Steven Schnoll
Description:
In-Plant’s for years have been viewed by their parent organizations in a very questionable light; most of the time these undeserved reputations are unwarranted. In this cost cutting age, the challenge for In-Plant managers is how to justify its continuation—and the dynamic changing mix of media outlets complicates the decision even more. So what does the In-Plant need to do to rebrand the department as a vibrant and useful enterprise operation?
You Will Learn:
- How to internally market the department
- How to outline some of the new services that will be essential to the parent organization
- How to develop a budget and prove the investment in these services can be cost-justified
Who Should Attend:
In-Plant Managers and anyone with In-Plant responsibilities.
Business Category:
In-Plants
