R8 - Hi-Performance Packaging: Seize the Opportunities—Short-run Color, VDP, RFID—and More!

Type: Seminar
Date: 10/07/12 2:00 PM CT - 10/07/12 3:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CEC6

Fee: $125 (or counts as 1 session towards a value package)

Date: Sunday, October 7
2:00 pm - 3:30 pm

Speaker: Colleen Twomey

Description:

With little-to-no sacrifice of precious packaging real estate, Consumer Product Companies (CPC’s) are learning about consumer purchasing patterns, demographics, and lifestyles in ways never possible before. The benefit of these trends is not only to the CPC as these electronic-enabled solutions can provide consumers with additional information about products, entertainment, and even safety—a growing concern in pharmaceuticals and food products. What does the converter need to know about electronic-enabled packaging? The implications to the printer are clear: as CPC’s will always push for more consistent color and ability to reproduce fine images, the quality of all printing processes is as important as ever. In a printing environment where business models are changing to capitalize on new markets, even non-package printers can take advantage of learning about these trends. With package printing on the rise globally, electronic enabled packaging can assist CPC’s in gaining a competitive advantage and consumer insight, thus targeting consumers in a whole new way.

You Will Learn:

  • Anatomy of Quick Response codes for packaging
  • Alternatives to QR codes in packaging
  • Near Field Communication in packaging
  • How Augmented Reality impacts packaging

Who Should Attend:
Designers, Premedia companies, Printers, and CPC’s.

Business Categories:
Design/Creative, Expressive Technologies, Interactive and New Media, Packaging, Pre-Media, Printable Electronics, Trends and Opportunities

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