R9 - Social Commerce: ‘Secrets’ to Direct Sales via Social Media

Type: Seminar
Date: 10/07/12 4:00 PM CT - 10/07/12 5:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CEC0

Fee: $125 (or counts as 1 session towards a value package)

Date: Sunday, October 7
4:00 pm - 5:30 pm

Speaker: Julie Shaffer


Sure social media is great for customer engagement, building rapport and conversation, but can you use it for direct sales? Of course! Today, social media platforms are used for direct commerce, complete with storefronts and shopping carts. Think of it as an extension of any other e-commerce platform — a place where customers can directly purchase your products. In this session we’ll discuss the social commerce solutions on the market today, including Facebook e-commerce (F-commerce), Twitter e-commerce (T-commerce), group buying programs and local merchant solutions like Quiqq. You’ll leave this session with some solids ideas of ways to take your “web-to-print” offerings to the place where the people are, social media.

You Will Learn:

  • About F-commerce solutions (Pagemodo, Payvment, TabJuice, and more)
  • How to choose between having an Facebook eStore or Store Front
  • How you can actually sell on Twitter and a review of T-commerce platforms
  • Why group buying or coupon programs can help your business
  • How to take advantage of sites like Pinterest to gain visibility and sales

Who Should Attend:
Sales Executives, Business Managers, Social Media Mavens, Web/Storefront Managers

Business Categories:
Cloud Computing, Communication, Entrepreneurship, Executive, Interactive and New Media, Sales and Marketing, Social Media Networking, Trends and Opportunities