R10 - Inside ROI: Tracking the Metrics of Marketing Success
With countless media choices out there, every vehicle you choose to communicate your message should be justified through measured results.
Fee: $125 (or counts as 1 session towards a value package)
Date: Sunday, October 7
4:00 pm - 5:30 pm
Speaker: John Leininger
Description:
With countless media choices out there, every vehicle you choose to communicate your message should be justified through measured results. Attend this workshop to learn how to track the ROI of your direct mail efforts through statistically sound methods that demonstrate accountability, amplify the ad spend, and measure the overall impact of a marketing campaign. Testing and measurement are two factors that need to be considered and planned for as you design a campaign. Understanding how to report campaign results to the customer that demonstrate the ROI is critical to your tracking and measurement plan. This session will cover 10 different ROI analysis options and discuss sample sizes needed to analyze the potential results of various campaign formats.
You Will Learn:
- How to set up a campaign to be measured and tracked
- How to create proper control and experimental test groups to track the results
- Basic statistical requirements for a valid test to strengthen ROI analysis validity
- 10 different ways to report ROI to the customer
Who Should Attend:
Managers, Print Buyers, Sales and Marketing Representatives who need to prove to customers or managers the tools they are using are making a difference.
Business Categories:
Entrepreneurship, Executive, Mailing and Fulfillment, Management, Sales and Marketing
