R15 - Growth Strategies for Quick/Small Commercial Printers & Corporate/Education/In-Plant Print Centers

Type: Seminar
Date: 10/08/12 8:30 AM CT - 10/08/12 10:00 AM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CDC4

Fee: $125 (or counts as 1 session towards a value package)

Date: Monday, October 8
8:30 am - 10:00 am

Speaker: Howie Fenton


Quick, Small Commercial Printers and In-Plant Printers share many of the same concerns and struggles. How does my financial and operational performance compare to industry leaders? How can I listen to the voice of the customer and improve my planning, marketing and sales strategies? What equipment, staffing and workflow issues will I need to address to make this work? During this interactive session all three components will be discussed.

You Will Learn:

  • How your staffing and productivity benchmarks to industry leaders
  • Which products and services generate more profit?
  • Strategies and tactics behind selling ancillary and marketing solutions
  • Insights for uncovering hidden opportunities and target markets
  • The importance of creating a unique value proposition for your company
  • How to prove yourself by mastering the tools you are selling

Who Should Attend
CEO's, Plant managers, Sales Managers, Account Reps, In-Plant Supervisors and Managers, Quick Printers, Commercial Printers, Prepress and Mailing Shops.

Business Categories:
Executive, In-Plants, Marketing, Pre-Media, Production, Social Media Networking, Trends and Opportunities, Web-to-Print, Workflow