X5 - Mining and Using Social Media Data to Increase Customer Engagement and Relevant Multichannel Communications

Type: Seminar
Date: 10/08/12 10:00 AM CT - 10/08/12 10:50 AM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C9C6&CFID=53045184&CFTOKEN=a52f8826944bb6e8-3B4482A8-E197-9F00-5C12F34B420BD228

Fee: $75 (is NOT part of the Graph Expo Seminars Value Package)

Date: Monday, October 8
10:00 am - 10:50 am

Speaker: Bill Parker

Description:
While many believe that social media, Facebook, Twitter and LinkedIn, allow companies to successfully engage and interact with customers, fans and subscribers, few realize that these same social media channels can be effectively mined for valuable data. In this session, Bill Parker, CMO of GMC Software Technology, will discuss how social media data can be mined and used to better engage prospects and customers across multiple communication channels.

Business Category:
Transactional

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