X5 - Mining and Using Social Media Data to Increase Customer Engagement and Relevant Multichannel Communications
In this session, Bill Parker, CMO of GMC Software Technology, will discuss how social media data can be mined and used to better engage prospects and customers across multiple communication channels.
Type: Seminar
Date: 10/08/2012 - 10/08/2012
Location:
Chicago, IL United States
Summary:
Fee: $75 (is NOT part of the Graph Expo Seminars Value Package)
Date: Monday, October 8
10:00 am - 10:50 am
Speaker: Bill Parker
Description:
While many believe that social media, Facebook, Twitter and LinkedIn, allow companies to successfully engage and interact with customers, fans and subscribers, few realize that these same social media channels can be effectively mined for valuable data. In this session, Bill Parker, CMO of GMC Software Technology, will discuss how social media data can be mined and used to better engage prospects and customers across multiple communication channels.
Business Category:
Transactional
