Date: 10/08/12 11:00 AM CT - 10/08/12 11:50 AM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9C9C3&CFID=53045184&CFTOKEN=a52f8826944bb6e8-3B4482A8-E197-9F00-5C12F34B420BD228
Fee: $75 (is NOT part of the Graph Expo Seminars Value Package)
Date: Monday, October 8
11:00 am - 11:50 am
Speaker: Mike Bryant
This session will explore why companies in various industries need to abandon the one-size-fits-all mindset and how printing companies can help them to tailor their marketing communications to the relevant needs of their individual customers. Predictive modeling enables companies to harness the untapped gold mine of “Big Data” – the vast amount of granular customer information that companies have access to - and translate it into meaningful, actionable information about which customers are most likely respond to certain offers. Analytics are essential because algorithms need to be applied differently in different markets. A marketer today cannot assume to know all of his/her customers’ needs, and that philosophy should also apply to print service providers who are working with companies in different industries like utilities, financial, publishing and others who all have different needs.
Mike will speak to the factors that pose challenges and offer opportunities for relevant communications that leverage marketing analytics. By customizing communications with each customer in different markets, companies can go beyond communicating more effectively – they can improve their bottom line and change customer behavior.