L5 - Print Unleashed 2! New Media Methods for Crossing Communication Channels (Mac Lab)

Type: Seminar
Date: 10/08/12 2:00 PM CT - 10/08/12 5:00 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CCC5&CFID=53045184&CFTOKEN=a52f8826944bb6e8-3B4482A8-E197-9F00-5C12F34B420BD228

Fee: $250 (or counts as 2 sessions towards a value package)

Date: Monday, October 8
2:00 pm - 5:00 pm

Speaker: Joe Marin


Marketers and those who purchase print are constantly looking for new ways to engage their audience and elicit a response. Printers, you can respond with highly innovative solutions by offering technologies that cross multiple communication channels! Print can be linked to dynamic content on the web via QR codes and Augmented Reality. Print can be driven to one of the most powerful marketing tools: smartphones and mobile-optimized websites. Last but not least, developing websites means knowing the basics of SEO and what’s important when it comes to search. This session is the perfect blend of instruction and hands-on activities to get you immersed in and completely knowledgeable about these new and emerging technologies. Make no mistake, this program isn’t theory— in this hands-on Mac lab you’ll get “virtually dirty!”—and walk away with the right tips and tools to get started at your facility the very next day! Discover how to extend printed material to the Internet with these exciting technologies and techniques! (See seminar R11 for first part class - sessions do not need to be combined.)

You Will Learn:

  • How to create QR codes that contain various data types and options for tracking response rates
  • How to customize QR codes with design elements
  • How to create a mobile-optimized website using Adobe Dreamweaver and online mobile website builders
  • How to preview and test mobile-optimized websites on your desktop
  • SEO basics: What you need to know to get found and ranked on Google and other search engines
  • Step-by step: How to build an engaging augmented reality scene

Who Should Attend:
Owners, Prepress Managers and Technicians, Designers and Creatives, Sales Managers, and Account Managers.

Business Categories:
Cloud Computing, Communication, Computer Labs, Design/Creative, Entrepreneurship, Executive, Expressive Technologies, Interactive and New Media, Marketing, Non-print Digital Imaging, Social Media Networking, Trends and Opportunities