R24 - In-Plant Ingenuity: Building YOUR Company Inside Another

Type: Seminar
Date: 10/08/12 2:00 PM CT - 10/08/12 3:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CAC1&CFID=53045184&CFTOKEN=a52f8826944bb6e8-3B4482A8-E197-9F00-5C12F34B420BD228

Fee: $125 (or counts as 1 session towards a value package)

Date: Monday, October 8
2:00 pm - 3:30 pm


In-Plants: the time has come to build and activate YOUR business plan. Why? Because the development needs of an inside operation for a company, government entity, school district, university, or non-profit are not the same as a commercial graphics, press, mail or fulfillment operation. Every aspect from plan development, to execution and communication are different. Understand and take advantage of your unique position! Learn from the Business Development Director for a multi-million dollar operation of a complex In-Plant business, in this content-rich, practical workshop.

You Will Learn:

  • A practical outline of actions to develop a personal business plan for your distinctive operation within your organization
  • How to develop a positional directive statement that can communicate to staff and executive leaders
  • A business plan template to get you up and going in a matter of months in a direction that you can feel satisfied and others can follow. [Includes: market analysis, risk assessment, people, projects, processes, products and services, marketing, sales (yes, an In-Plant must sell to be successful)]
  • How to understand “C suite” language to effectively communicate your plans and needs, and understand and engage with theirs

Who Should Attend:
In Plant Directors, Managers, and Supervisors of print, mail and related services; Vendor Representatives and Consultants that sell to In-Plant Managers, In-Plant Staff of print, mail, and related services; Executives supporting the In-Plant LOB.

Business Categories:
Entrepreneurship, In-Plants, Management, Production, Sales and Marketing, Trends and Opportunities