Date: 10/09/12 8:30 AM CT - 10/09/12 10:00 AM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CCC2&CFID=53045184&CFTOKEN=a52f8826944bb6e8-3B4482A8-E197-9F00-5C12F34B420BD228
Fee: $125 (or counts as 1 session towards a value package)
Date: Tuesday, October 9
8:30 am - 10:00 am
Speaker: Stuart Margolis
Good marketing focuses on product, price, promotion and distribution. Reaching for higher level success, this strategic discussion will drill deep into the pricing component of marketing—the secret to making good marketing and financial management great. There are good sales and then there are BETTER sales. Price is a key component that determines whether (or not) a company will optimize profit with “better” sales.
You Will Learn:
- How to differentiate good sales from “better” sales
- How to apply the value added concept to pricing
- How to communicate and set goals for salespeople to reach higher profits
- How goals and policies can help attract “better” sales AND help you make more money
Who Should Attend:
Presidents, CEOs, Owners of print media companies and their VP’s of Marketing, Sales Executives, Financial Management Executives and Estimators.