R33 - In-Plant Biz Development 101: ‘How-to’ Build Variable & Multi-Channel Offerings

Type: Seminar
Date: 10/09/12 10:30 AM CT - 10/09/12 12:00 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CBC5

Fee: $125 (or counts as 1 session towards a value package)

Date: Tuesday, October 9
10:30 am - 12:00 pm

Speaker: Phil Larson


Channel your prior successes into adding transformational services. Our example in this practical workshop—development of a multi-channel and custom variable print business—will help you identify the necessary communication and coordination to ensure consistent and congruent products and services. It’s not as HARD as some make it seem. It’s not as EASY as it looks. Whether you serve a single company, government entity, school, or non-profit or even if you serve multiple entities, you need a plan for each new service to share with co-workers, staff, other departments, the C-suite, and vendors. Discover how to successfully engage them all, since each plays a vital role in assisting you run, grow, and transform the business.

You Will Learn:

  • How to create a practical and inclusive outline of actions to develop a new business product or service—from people to software and hardware tools and training
  • How to expand your understanding of the success factors that affect your adapted business model
  • How to receive simple workflow points for a successful data driven business service offering: including customer proposal, data flow, programming flow, and overall operational integration
  • Walk away with a 24-point decision grid of components you need to assess for your vendor / partner decisions

Who Should Attend:
In Plant Directors, Managers, and Supervisors of print, mail and related services; Vendor Representatives and Consultants that sell to In-Plant Managers; In-Plant technical or client services staff of print, mail, and related services; Executives supporting the in plant LOB.

Business Categories:
Cloud Computing, Communication, Entrepreneurship, Expressive Technologies, In-Plants, Management, Production, Sales and Marketing, Trends and Opportunities