R35 - Web Traffic WOW: Social Media Strategies That Deliver!

Type: Seminar
Date: 10/09/12 10:30 AM CT - 10/09/12 12:00 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CBC7

Fee: $125 (or counts as 1 session towards a value package)

Date: Tuesday, October 9
10:30 am - 12:00 pm

Speaker: Howie Fenton


Driving web traffic to your site used to be exclusively done by consultants. But today anyone can increase the traffic to their website by optimizing keywords, blogging and engaging in social media marketing. In this session we will examine the changing criteria that ranks web pages and focus on what works, and what doesn’t, for increasing your page ranking. As more people shop online and more printing is sold online, becoming easier to find online is becoming a new sales and marketing tool imperative.

You Will Learn:

  • The role of keywords, meta-tags, social media, blogs, multimedia
  • How to use blogs and microsites to drive attention and traffic to your web sites
  • The role of internal and external links and strategies to increase your back links
  • How leading companies are use video, podcasts and multimedia to increase traffic

Who Should Attend
Marketing Staff, MIS staff, Production Staff, Quick/Small Commercial Printers

Business Categories:
Production, Sales and Marketing, Social Media Networking, Trends and Opportunities, Web-to-Print