R36 - Fabulous AND Foolproof: Designing Direct Mail for Automation

Type: Seminar
Date: 10/09/12 10:30 AM CT - 10/09/12 12:00 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CBC0

Fee: $125 (or counts as 1 session towards a value package)

Date: Tuesday, October 9
10:30 am - 12:00 pm

Speaker: Jim Workman


One way to save customers postage costs is to assist them in creating mailpieces that perform well in the postal automated mail stream. Properly designed and barcoded mailpieces should speed through processing and avoid the risk of additional postage charges. Mailing looks simple, perhaps, but it’s anything but! In order for USPS processing equipment to handle mail at extraordinary speeds, there are voluminous requirements covering the size, shape, thickness, weight, and configuration of mail pieces. Ignore any of them and you could be staring at a postage bill far higher than expected. Together we'll cover the most important issues so you can easily spot mailpiece design flaws and estimate postage correctly. Plus you'll have learned the key terminology, how the Postal Service assesses mail quality, and other resources for improving your mailing IQ.

You Will Learn:

  • How automated mail is processed
  • Size and weight standards for postcards, letters, and flats
  • Why the wrong aspect ratio will be costly
  • How to select paper with mailing requirements in mind
  • The placement and use of the Intelligent Mail barcode
  • Stiffness, uneven thickness, and other issues that can prevent automated processing
  • New requirements for folded self-mailers
  • The most common mailing mistakes

Who Should Attend:
Customer Service Reps, Mailroom Managers and Personnel, Graphic Designers, Print and Mail Customers

Business Categories:
Design/Creative, Mailing and Fulfillment, Transactional