Date: 10/09/12 10:30 AM CT - 10/09/12 12:00 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CAC2
Fee: $125 (or counts as 1 session towards a value package)
Date: Tuesday, October 9
10:30 am - 12:00 pm
There are many things to think about before starting a direct mail campaign, including the audience, the message, the offer, the format, technology integration, and any creative techniques you might use to engage the recipient. This session will introduce the many components of a direct mail campaign, and will share ideas and real-world solutions and a methodical approach to planning and creating mail.
Communication, Design/Creative, Mailing and Fulfillment, Marketing, Pre-Media, Social Media Networking