Date: 10/09/12 2:00 PM CT - 10/19/12 3:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CBCD
Fee: $125 (or counts as 1 session towards a value package)
Date: Tuesday, October 9
2:00 pm - 3:30 pm
Speaker: David M. Fellman
Printing salespeople have always faced two interrelated challenges: selling their products and services and selling themselves. In the old days, we sold ourselves largely through product knowledge, and that hasn’t changed. What has changed is the nature of the product. It’s not just printing anymore, so your knowledge of paper and ink, even digital printing technology, doesn’t have the same value in once had. Now it’s Variable Data, Variable Images, QR Codes, and Cross-Media Marketing, and while technical knowledge of these capabilities will always be important, it’s really applications knowledge that will make a difference for you in the marketplace. In other words, you need to be able to talk about how any or all of your products and services can be used to help your customers and prospects market their businesses more effectively. Here you will discover how to make yourself part of the marketing plan.
You Will Learn:
- Four fundamentals of modern marketing, and how to apply your advanced capabilities to each of them
- How to build measurability into your customers’ marketing
- How to get past the traditional print buyer (when necessary), to get to the people who really care about marketing more effectively
Who Should Attend:
Salespeople and Sales Managers, especially those making the transition from Print Provider to Marketing Services Provider.
Marketing, Sales and Marketing, Trends and Opportunities