Date: 10/09/12 2:00 PM CT - 10/09/12 3:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CAC3
Fee: $125 (or counts as 1 session towards a value package)
Date: Tuesday, October 9
2:00 pm - 3:30 pm
A great design and compelling marketing copy is an important part of the process of creating effective mail, but choosing how that message is delivered will directly affect your bottom line. Make a careless format-related mistake and you could be paying thousands, or even tens of thousands, in needless surcharges. This session will teach you about the wide variety of direct mail formats that you can use, and the rules you need to abide by to get the best postage rates possible.
Communication, Design/Creative, Marketing, Pre-Media, Social Media Networking