R41 - Savvy Selling & Legacy Leadership: The Secrets to Mining & Managing Key Accounts

Type: Seminar
Date: 10/09/12 4:00 PM CT - 10/09/12 5:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CAC5

Fee: $125 (or counts as 1 session towards a value package)

Date: Tuesday, October 9
4:00 pm - 5:30 pm

Speaker: Joseph Truncale

Description:

Increasingly, the Graphic Communications Industry is really two industries: struggling companies trying to transition their businesses, and successful growing companies that are industry leaders. NAPL’s proprietary and primary research into these companies has revealed many unique attributes and qualities that help these leading companies retain their high level of performance. One of these qualities is how they enhance and grow their best customer relationships.

You Will Learn:

  • What to look for when identifying “key accounts” (Hint: there is more to it than volume alone)
  • Why growing key accounts is a team sport
  • How to stop giving equal time and attention to all accounts and focus on those that bring us the greatest return
  • How to plan for growth of key accounts, set targets, and assign responsibility
  • How to develop a team-based selling approach

Who Should Attend:
Owners, Senior Executives, and Sales Leaders

Business Categories:
Executive, Management, Sales and Marketing

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