R46 - Direct Mail Workshop 3: Track & Measure

Type: Seminar
Date: 10/09/12 4:00 PM CT - 10/09/12 5:30 PM CT
Location: Chicago, IL United States
Web site: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CACC

Fee: $125 (or counts as 1 session towards a value package)

Date: Tuesday, October 9
4:00 pm - 5:30 pm

Often overlooked completely is the process of testing, tracking and measuring direct mail campaigns. After all, how can you know what works and what doesn't if you are not constantly evaluating your approach and your results? This session will provide valuable information about the techniques and measures effective marketers are using to get the most out of their direct mail campaigns.

Business Categories:
Communication, Design/Creative, Mailing and Fulfillment, Marketing, Social Media Networking