We’re headed back to Chicago for our 7th Annual Print & Media Conference! The synergy with GRAPH EXPO was so dynamic that we are more than excited to co-locate with them again this year. We can assure you that this conference will be of interest to all printer buyers, designers and marketers who want to stay ahead of the curve. Registration is online and easy: you can attend for 1, 2 or all 3 days!
Please notice that throughout both conference days, we offer you a choice between two concurrent sessions much of the time. Pre-select one session in these cases. You can always change your mind when you arrive!
Session 1 | BREAKFAST KEYNOTE | 8:45 – 9:45 am | Andrew Davis
The Future of Digital IS Print
Uncovering the paradoxes in a new media world
Digital content and digital campaign success is fleeting. Social media, YouTube videos, blog posts, status updates, images and podcasts are distributed and consumed at a rapid pace. Smart marketers, brands and even personalities are elevating their content to a more permanent, higher-quality medium: print.
In this hour-long, inspiring and informative presentation, Drew Davis will help you understand the opportunities to embrace a digital-first strategy to printing higher-quality products. Products your clients will love. He’ll uncover the paradoxes hidden in the realities of a digital universe that drive a need for hardcover books, book-a-zines, magazines and even video-driven print pieces. We’ll look at augmented reality, the failures of QR Codes, and the opportunities to reconnect printed content with digital campaigns, content and information that breathes new life, longevity and success into long-forgotten digital content.
Finally, Drew will uncover a new marketing methodology called Brandscaping, designed to help you find the biggest and best opportunities to elevate low-cost digital content to high-quality, high-margin print success.
Print is not dead. It’s evolving. Are you ready to embrace the evolution, or watch print disappear?
Session 2 | 10:00 – 11:00 am | Daniel Dejan
Sappi #5: Special Effects and Finishing Techniques
Special Effects, the focus of Volume 5 of The Standard, shows print customers and marketers how printing can be dimensional, tactile and sometimes interactive.
The techniques shown in this educational masterpiece by Sappi Fine Paper may look like magic, but many are easy for designers to prepare and can be done inline on a conventional press.
Numerous foil-stamping techniques, embossing/debossing, engraving/thermography, varnish/aqueous/UV coating techniques, strike-through, laser die-cutting, lenticular printing, flocking, and a wide array of specialty inks and spot colors are some of the special effects and finishing techniques implemented to make this one of the most unique, educational and inspiring printed pieces to compliment Sappi?s Standard series.
All it takes are a few printing tips, the right paper, and letting your imagination go. The Standard #5 from Sappi is an educational reference piece that combines the technical with the creative.
Session 3 | 10:00 – 11:00 am | Brian Lawler
Implementing Color Management in a Day-to-Day ProductionWorkflow
Keep the original color in its original color gamut! In this session you will learn why it’s important to leave RGB color images in their original color spaces, and how to manage documents with a mix of source color profiles. Original-gamut color is the best route today because so many documents are printed in different ways – including electronic delivery.
You’ll see how a hybrid color work flow can improve the overall quality of your print and electronic projects, and how to get the best PDF file from every original document. You will also learn the importance of embedded profiles in every image, and how to manage those images whose source profile has been misplaced or discarded.
Session 4 | 11:15 am – 12:00 noon | Margie Dana
Take this rare opportunity to sit among your production & creative peers and share ideas about key issues. Ask anything you want. Take advantage of the collective knowledge of this elite group.
PBI’s Margie Dana will moderate this open discussion that’s always been popular at past events. Hearing what others are doing, face to face, will add to your knowledge base as print production professionals.
Session 5 | 12:45 – 1:45 pm | Printer Panel
Printer Panel: Their Side of the Story
We’re turning the tables. For the first time, we’ve invited a panel of sponsor representatives to share with us interesting insights such as – what are some of the most common printing practices these days? How do you define the “perfect” print buyer? What should print customers know about working with printers? It gets better. We’ll incorporate some of your questions into this discussion, too.
Session 6 | 12:45 – 1:45 pm | Brian Lawler
How to Prepare a PDF That’s Really Ready to Print
Learn how to take control of color in the creation of print-ready PDF files. This session will introduce you to the concept of locking-down color to a specific profile, and making sure it comes out right on press. You will learn about DeviceCMYK,how to manage original-gamut color images in InDesign, and how to make the most successful PDF files for most printing jobs.
You will receive a copy of documentation for Adobe PDF not found anywhere else, and you’ll learn why it’s so important to define how color is converted by InDesign to the correct color space for printing.
Session 7 | 2:30 – 3:15 pm | Buyer Panel: Judy Amann, Linda Basnik
How to Interpret a Printer’s Equipment List
Most printing web sites have them – but what’s the point of the Equipment List? Find out exactly what these lists mean to experienced print production professionals, who can tell a lot about a printing company by its equipment list. In fact, most buyers rely on this document to help prequalify service providers.
Join two print buying pros as they show us actual equipment lists and “decode” them. Find out why this information is important to customers and what you should focus on.
Session 8 | 3:15 – 4:15 pm | Taz Tally
Secrets of Image Composition in Photography, Design, and Marketing
Successful image composition for photography, design and marketing is all about first, eye-catching compositions, and second, keeping the viewer’s attention.
In this session we’ll learn the 6 key elements of creative image composition: simplicity, separation, asymmetry, eye line, scale and perspective. We’ll review and critique numerous examples of each of these key elements. We’ll also discuss the nuts and bolts of using critique to improve and enhance your creation and/or evaluation of image compositions and designs. Whether you’re creating or evaluating images or designs, you can use these composition guidelines to improve your success.
Topics covered include:
- Evaluating the simplicity/complexity of image/design elements
- Employing effective separation of image/design elements
- Using asymmetry to improve compositions
- Incorporating eye-catching eye-lines
- Using scale and perspective to enhance compositions
- Using critique to improve your creation and/or evaluation of image compositions and designs.
Who should attend:
Print production pros, designers, marketing and marcom professionals, and photographers who are involved with the creation and/or evaluation of image and design materials.
Supplementary materials are provided with this session, including a PDF manual and summary of the key elements of the seminar.
Session 9 | 3:15 – 4:15 pm | Ben Madril
Max Mail …The Secrets of Postal Efficiency
Anyone involved in the distribution of direct mail, periodicals or catalogs should be concerned over the pending changes to the USPS and the impact this may have on mailing costs and schedules.
This session will provide an informative update on exactly what is being proposed by the Postmaster General, and what this may mean to Saturday Delivery, Postal Distribution and Mailing Costs.
Ben Madril, National Director, Mailing Sales, will break down the complex mailing structure and procedures that affect pricing and offer straightforward advice and recommendations on how to significantly reduce mailing and distribution costs though effective routing, sizing and destination entry discount strategies.
This session will also feature a hands-on demonstration of a new and unique postal tool that can help prevent unnecessary postal penalties by knowing up front if your printed product will pass the USPS test.