L2 - Captivating Color Matching for Online & Offline Media

Type: Seminar
Date: 09/08/13 8:30 AM CT - 09/08/13 11:30 AM CT
Location: Chicago, IL United States
Web site: http://print13.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CCC7

Date: Sunday, September 8
8:30 am - 11:30 pm

Speaker: Lloyd Carr


How can you create colors to appear similar across all media: Online, Mobile, Digital Tablets and Print using ANY professional software (i.e., InDesign, Illustrator, Photoshop, Flash, Dreamweaver)? Learn step-by-step with comparative examples and increase your knowledge and confidence to produce target colors across all media—plus “how-to:” 1) effectively communicate with all media output; 2) evaluate media output; and, 3) get final approval. Participants all receive the booklet: “How to Use Photoshop's Color Picker to Create Similar Colors for All Media.”

You will learn

  • Color models you need to know about
  • How to quickly identify color-related problems
  • Proper viewing conditions for color evaluation
  • How to create clean and predictable colors in online and offline media
  • How to manage RGB, html-compliant hexadecimal, CMYK process and spot colors to match within realistic expectations
  • How light, colorants, monitors, substrates, output technologies and the interaction of factors can help predict realistic results for displaying color in various media
  • How to compare common attributes and contrasting color factors in various media technologies
  • About output profiles and color conversions to match targets

Who Should Attend: Designers, Art Directors, Creatives, Production Professionals and Educators