R4 - Web-To-Print: Are We THERE Yet?

Type: Seminar
Date: 09/08/13 10:30 AM CT - 09/08/13 12:00 PM CT
Location: Chicago, IL United States
Web site: http://print13.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CCC3

Date: Sunday, September 8
10:30 am - 12:00 pm

Speaker: John Parsons


What’s NEW since online, user-customizable templates and secure e-commerce to specify and order print? While the ROI is well established—especially for larger printing companies with big IT budgets—for smaller print service and design companies, it’s not so simple. How can a WTP system provide the benefits of online ordering without making every printer look the same? This overview of WTP trends, guidelines for evaluating systems, and practical implementation steps will deliver all the information you need to enhance YOUR company’s value as a savvy solutions provider.

You will learn

  • Historic context for WTP
  • Typical ROI models
  • Benefits and limitations of online templates
  • Editing with InDesign-based client software
  • Installed vs. SaaS models
  • Build vs. buy
  • Evaluating WTP providers
  • Customer service considerations
  • Order automation considerations
  • Production considerations
  • Upselling and customer retention/development considerations
  • Making WTP a true business differentiator—not a commodity

Who should attend: Sales managers, customer service managers, plant, operations or technical managers/directors