Media/Print Buyers
51% Response Rate Makes 1:1 Cross Media Campaign Shine for QuantumDigital
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Xerox iGen4 EXP Digital Press
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The challenge
QuantumDigital, Inc., wanted to share their thought leadership in multi-channel marketing and gain wider recognition for their full-service marketing capabilities. To meet this goal, they decided to host a Marketing Innovation and Discovery Summit and invite executive leaders from top agencies and retail brands. This event would not only educate these high-level decision makers about the changing landscape of marketing communications, but it would secure one-on-one time with each...
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- 51% Response Rate Makes 1:1 Cross Media Campaign Shine for QuantumDigital
Article • January 1st, 2013
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