Transactional Printers

Smart Marketing by McArdle

McArdle management team (L to R) Rock Zang, Business Development; Lisa Arsenault, President; and Naomi Brancheau, Marketing Specialist.
McArdle management team (L to R) Rock Zang, Business Development; Lisa Arsenault, President; and Naomi Brancheau, Marketing Specialist.

In Upper Marlboro, MD, there’s a tale of juxtaposition unfolding – a dynamic tale of a company steeped in tradition, yet approaching the dissemination of information in new and progressive ways. “Communication Redefined” is more than just a catch phrase at McArdle; it’s the business model. McArdle was founded in 1947 and has a long, rich history in the mid-Atlantic print and publishing markets. Nearly a decade ago, the company decided to re-brand, scratching the words “Printing...
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Smart Marketing by McArdle

In Upper Marlboro, MD, there’s a tale of juxtaposition unfolding – a dynamic tale of a company steeped in tradition, yet approaching the dissemination of information in new and progressive ways.

Article • January 1st, 2013
Grange Insurance Deploys HP Exstream to Transform its Customer Communications

Grange Insurance wanted to replace its legacy batch print processing system for creating policy and billing documents with a new solution that would streamline the number of document templates, ensure consistency of tone, content and branding, and...

Article • January 1st, 2013
Humana Boosts Member Satisfaction while Saving Millions in Customer Communication Costs with HP Exstream

Enable the high-volume production of more customer-friendly, informative and personalized documents that in turn boost member satisfaction, retention rates and referral rates at the lowest possible delivery cost.

Article • January 1st, 2013
51% Response Rate Makes 1:1 Cross Media Campaign Shine for QuantumDigital

The challenge QuantumDigital, Inc., wanted to share their thought leadership in multi-channel marketing and gain wider recognition for their full-service marketing capabilities. To meet this goal, they decided to host a Marketing Innovation and...

Article • January 1st, 2013
Graph-Tech Introduces Profit-Driven Inkjet Solution at GRAPH EXPO 2012

Swiss-based Graph-Tech AG, a Domino Group Company, chose GRAPH EXPO as a platform to introduce its high-volume web-fed press to the North American transactional and transpromo, direct mail, book-on-demand, and security print sector.

Article • October 10th, 2012
Build Better Customer Communications: Strategies to Improve Effectiveness and Efficiencies

Driving better business results through customer communications is a hot topic at GRAPH EXPO. For communications to be effective and make a positive impact, every message must be relevant, accurate and powerful—no matter what the channel.

Article • October 9th, 2012
eMessaging for Today’s Multi-Channel Marketplace

There’s no doubt that implementing a multi-channel messaging solution will provide your business with a lot of value and options – the question is how you should do it, and the options range from building it yourself to partnering with a provider...

Article • October 9th, 2012
North Shore Credit Union Deploys HP Exstream to Support Business Strategy

Canada’s North Shore Credit Union implements HP Exstream software to create value-added documentation in support of business strategy

Article • October 8th, 2012
Delphax Technologies Demonstrates New elan 500 at Booth 2038

Delphax Technologies Inc. (Booth 2038) is a pioneer and global leader in the design, manufacture, and delivery of advanced digital print production systems based on high-performance innovations in electron-beam imaging and inkjet technologies. Its...

Article • October 8th, 2012
The Cutting Edge is Familiar Territory for Xerox at GRAPH EXPO

Build in extra time when you plan your visit to Xerox in Booth 1200. In the face of a rapidly shifting industry, Xerox has arrived at GRAPH EXPO 2012 with a full slate of solutions to help you take your company into the next generation of print and...

Article • October 8th, 2012
Xerox Nuvera 314EA Perfecting Production System

The Xerox Nuvera 314EA Perfecting Production System (Booth 1200) is the latest addition to Xerox’s production black-and-white printing system lineup. This product represents Xerox’s commitment to the monochrome print and publishing markets. The...

Product • October 8th, 2012
First Data Turns to Ricoh to Help them Migrate to a Multi-Channel Communications Company

To satisfy customer demands, First Data needed a printer that could save on overhead while maintaining top quality printing standards to help ensure that consistency.

Article • October 7th, 2012
xpedx Booth 1646: Full Service to Delight Our Customers

Xpedx (Booth 1646) plays a key role in helping adopters of the emerging trends and technology that are driving growth in the print industry. Embracing this change can reveal exciting new opportunities. Its exhibit at GRAPH EXPO will have the theme...

Article • October 7th, 2012
GRAPH EXPO'S 'Print Integrated' Theme Underscores Exhibition's Broad Scope

Chicago's McCormick Place South and GRAPH EXPO 2012 is the place to be for all graphic communications professionals from across the Americas and beyond October 7-10.

Article • October 7th, 2012
Prisco Booth 201 Highlights for GRAPH EXPO 2012

PriscoDigital (Booth 201) is exhibiting a complete end-to-end workflow for sign and short-run packaging production featuring the HP Scitex FB700 (98” UV Hybrid Wide Format Printer), Caldera Grand RIP+, Esko i-cut Suite software, and Esko Kongsberg...

Article • October 7th, 2012

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