Mailing & Fulfillment Center

The New Personalization: A Q&A with Patrick Brand

  • Patrick Brand, President, Pitney Bowes North America Mailing

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Patrick Brand, President, Pitney Bowes North America Mailing, discusses how advances in personalization are creating new opportunities for print managers—and firms looking to strengthen customer relationships. Q: Just what exactly is this “new personalization”? A: A decade ago, personalization implied printing an individual’s name instead of “dear customer.” Today, personalization means engaging customers and prospects as individuals—where every message is targeted to...
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