Marketing Pavilion
R11 - Dynamic Direct Mail: Personalizing for Super-Sized ROI
Date: Sunday, September 8
4:00 pm - 5:30 pm
Speaker: John Leininger
Description:
Clean data, with a properly formatted USPS address, is a requirement to assure delivery. But if you want to create a dynamic direct mail piece, you need to bring all relevant data available to the table to personalize the direct mail piece to better engage the recipient. This can be done by combining relational databases to add detail to an existing database, appending existing lists with enhanced...
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