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SUMMARY:R9 - Social Commerce: ‘Secrets’ to Direct Sales via Social Media
DESCRIPTION:Fee: $125 (or counts as 1 session towards a value package)
Date: Sunday, October 7 4:00 pm - 5:30 pm
Speaker: Julie Shaffer
Description:
Sure social media is great for customer engagement, building rapport and conversation, but can you use it for direct sales? Of course! Today, social media platforms are used for direct commerce, complete with storefronts and shopping carts. Think of it as an extension of any other e-commerce platform — a place where customers can directly purchase your products. In this session we’ll discuss the social commerce solutions on the market today, including Facebook e-commerce (F-commerce), Twitter e-commerce (T-commerce), group buying programs and local merchant solutions like Quiqq. You’ll leave this session with some solids ideas of ways to take your “web-to-print” offerings to the place where the people are, social media.
You Will Learn:

About F-commerce solutions (Pagemodo, Payvment, TabJuice, and more)
How to choose between having an Facebook eStore or Store Front
How you can actually sell on Twitter and a review of T-commerce platforms
Why group buying or coupon programs can help your business
How to take advantage of sites like Pinterest to gain visibility and sales

Who Should Attend: Sales Executives, Business Managers, Social Media Mavens, Web/Storefront Managers
Business Categories: Cloud Computing, Communication, Entrepreneurship, Executive, Interactive and New Media, Sales and Marketing, Social Media Networking, Trends and Opportunities -- More Info @ Link: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CEC0 -- 
LOCATION:Chicago, IL
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