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DTSTART:20121008T133000Z
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SUMMARY:R15 - Growth Strategies for Quick/Small Commercial Printers & Corporate/Education/In-Plant Print Centers
DESCRIPTION:Fee: $125 (or counts as 1 session towards a value package)
Date: Monday, October 8 8:30 am - 10:00 am
Speaker: Howie Fenton
Description:
Quick, Small Commercial Printers and In-Plant Printers share many of the same concerns and struggles. How does my financial and operational performance compare to industry leaders? How can I listen to the voice of the customer and improve my planning, marketing and sales strategies? What equipment, staffing and workflow issues will I need to address to make this work? During this interactive session all three components will be discussed.
You Will Learn:

How your staffing and productivity benchmarks to industry leaders
Which products and services generate more profit?
Strategies and tactics behind selling ancillary and marketing solutions
Insights for uncovering hidden opportunities and target markets
The importance of creating a unique value proposition for your company
How to prove yourself by mastering the tools you are selling

Who Should Attend CEO's, Plant managers, Sales Managers, Account Reps, In-Plant Supervisors and Managers, Quick Printers, Commercial Printers, Prepress and Mailing Shops.
Business Categories: Executive, In-Plants, Marketing, Pre-Media, Production, Social Media Networking, Trends and Opportunities, Web-to-Print, Workflow -- More Info @ Link: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CDC4 -- 
LOCATION:Chicago, IL
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