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SUMMARY:R16 - Hybrid Printing: Integrating the Power of Offset & Digital
DESCRIPTION:Fee: $125 (counts as 1 session towards a value package)
Date: Monday, October 8 8:30 am - 10:00 am
Speaker: Frank Kanonik
Description: While a project today can be produced using only an offset, toner or inkjet printing process—for some projects the best solution may be a combination of all three. Because each printing technology has its own unique strengths and weaknesses, today’s decision-making process about which to use goes beyond the established criteria of simple cost and delivery time differences. Factors such as quality, paper suitability, color fidelity and finishing are all important requirements to consider when choosing a printing process now. Here you will discover how to determine the best printing process, or processes, to use from both a print buyer and print producer’s perspective.
You Will Learn:

How to leverage the unique features of each process
How to determine the best process to use
Design considerations for different technologies
How to achieve the best color match
Quality and paper considerations

Who Should Attend:  Owners, Sales, Marketing, and Production Management, Buyers of print.
Business Categories: Cloud Computing, Color Management, Communication, Design/Creative, Digital Media, Digital Presses -- More Info @ Link: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CDC5 -- 
LOCATION:Chciago, IL
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