BEGIN:VCALENDAR
CALSCALE:GREGORIAN
METHOD:PUBLISH
VERSION:1.0
PRODID:-//Cygnus Digital//Events//EN
BEGIN:VEVENT
DTSTART:20121009T133000Z
DTEND:20121009T150000Z
SUMMARY:R30 - QR Code “I. Q.”: A Practical, Tactical Approach
DESCRIPTION:Fee: $125 (or counts as 1 session towards a value package)
Date: Tuesday, October 9 8:30 am - 10:00 am
Speaker: John Leininger
Description:
Whether using a QR Code, an embedded watermark, or some other type of tool to link a printed document to an integrated marketing plan, remember it’s just a tool. The question is: are you using the right tool the right way? Consider this: using a screwdriver to hammer a nail is just as bad as hammering a screw into a piece of wood. Learning when and how to best use a QR Code isn’t rocket science—but it is a bit more difficult than just converting a URL to a QR Code with a QR Code Generator. In the recent USPS summer sale (mailers received a 2% discount for using a QR Code on a marketing piece) many links did a poor job of enhancing the marketing message. If you use QR Codes or some other 2D barcode, come discover practical marketing applications to offer your customers as this session presents 12 ways to use a QR Code in a static marketing campaign.
You Will Learn:

How to create a trackable QR code
How to prepare QR code to read properly
Successful customer-interaction options for QR codes
Methods for tracking and reporting QR code link value

Who Should Attend:  Managers, Print Buyers, Sales and Marketing Representatives.
Business Categories: Cloud Computing, Design/Creative, Entrepreneurship, Executive, Interactive and New Media, Management, Sales and Marketing, Social Media Networking, Trends and Opportunities, Web-to-Print -- More Info @ Link: http://graph12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CCC3 -- 
LOCATION:Chicago, IL
END:VEVENT
END:VCALENDAR