Rushmore Vote Campaign Highlights OOH Advertising's Ability to Drive Social, Mobile Interaction

A recent out of home (OOH) advertising campaign asking consumers to choose the next face to be added to Mount Rushmore has demonstrated the power of OOH to drive social and mobile interaction. The Rushmore Vote campaign, a test campaign sponsored by the Outdoor Advertising Association of America (OAAA), went viral, generating online responses from consumers in every US state; and nearly two-thirds of those who visited the polling website lived outside of the four targeted markets. The campaign...
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Rushmore Vote Campaign Highlights OOH Advertising's Ability to Drive Social, Mobile Interaction

A recent out of home (OOH) advertising campaign asking consumers to choose the next face to be added to Mount Rushmore has demonstrated the power of OOH to drive social and mobile interaction.

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